Unforgettable Moments at the BDIA Dental Showcase
We're excited to share our experience at the March BDIA Dental Showcase in London, where Happythreads had the opportunity to stand out among industry leaders in the Dental community. Join us as we recap our participation in this premier event and highlight the key moments that left a lasting impression.
Key Event Highlights: Networking and Innovations for Dental Professionals
The March BDIA Dental Showcase stands as a key event in the dental industry, providing a platform for professionals to delve into the latest innovations, connect with peers, and gain insights into emerging trends.
Our journey kicked off with an early morning flight from Dublin to London City Centre. Despite Oisin's tales of turbulent flights, we arrived safely, fueled by anticipation and perhaps a pint or two of Guinness. After setting up our vibrant array of scrubs at the stand, we treated ourselfs to a delightful Thai meal before an early night's rest.
Day 1 Recap: Engagements, Style, and Professionalism
Our first day was full of engaging conversations and pitches as we manned the stand. As a marketer, I couldn't resist capturing a TikTok moment to share our excitement. Our women's team dazzled attendees with our new Cureology collection in the captivating shade of Carnation Pink, while our men's team sported the sleek Charcoal of the Koi Next Gen line, ensuring our stand radiated style and professionalism.
In the snapshot from day one below, Oisin, our operations leader, can be seen in the On Call top paired with the Make It Happen trousers. Beside him, Aga, our marketing leader, can be seen in the Cardi top and Pulse joggers combo. Meanwhile, I, as Cara, the marketing assistant, wore the Aura top and Atria trousers, while Léonin, our French intern, wore the Free to Be top with Day to Night joggers.
Day 2 Insights: Exploring Partnerships and Indulging Sweet Tooths
On the second day, we divided into groups to explore different stands and cultivate potential partnerships. Much to my surprise, these stands weren't just informative but also indulgent, with many offering an array of sweets. It seems dentists have a sweet tooth just like everyone else!
For the second day, Oisin can be seen iin the On Call top paired with the Make It Happen trousers, followed by Aga, in the Hustle and Heart top and Good Vibe joggers. I wore the Serenity top and Peace trousers, alongside Léonin, completing the lineup in the Force top and Luke trousers.
The experience was truly exhilarating, especially for myself and Léonin. Embracing the ethos of "business is business," we seized every opportunity that came our way.
Understanding the Value of Trade Show Participation
Our Unique Selling Points: Comfort, Style, and Professionalism in Scrubs
Our on-site activities proved to be a resounding success, attracting over 200 participants eager for the opportunity to win a free set of scrubs!
Launch of the Cureology Scrub Collection: Affordable Comfort And Style
Overall, our most sought-after collections at the March BDIA Dental Showcase included Koi Next Gen, Cureology, Koi Lite, Koi Basics, and Orange Standard. Notably, Koi Next Gen emerged as the clear favorite among attendees. Its popularity is easily understood, thanks to its ultra-soft, 4-way stretch fabric, providing unmatched comfort and flexibility.
Looking Ahead to Future Dental Events
A Warm Thank You and See You at the Next Dental Show
Ready to discover the Happythreads difference for yourself? Shop our vibrant collections, and join the Happythreads community today!
Follow us on social media to stay updated on our latest products, promotions, and events.
See you at the next dental show!
