Before you ask - yes, dentists love sweets. And yes, we had an absolute blast at BDIA 2025! From our best-selling Koi Cureology scrubs to the buzz around our brand-new scrub jumpsuit, this year’s show was all about comfort, connections, and a little Irish luck.
Here’s everything you missed (and why you’ll want to catch us at the next one).
From Dublin to London: pasta power & pre-show prep 🍝
Every great trade show starts with good food and even better teamwork. After landing in London, we set up our Happythreads stand, filled with our latest scrubs, before heading out for a seriously good meal at Al Dente.
If you haven’t had their fresh, homemade pasta—add it to your list. We may have overindulged, but hey, carbs = energy, right? With full stomachs and full excitement, we geared up for two packed days ahead.
Dental show day 1: teal takeover, popcorn & the scrub jumpsuit buzz 🍿
BDIA kicked off with our team, dressed head-to-toe in teal Koi Cureology and Koi Next Gen scrubs, standing out in a sea of exhibitors.
What stole the show?
- Our brand-new scrub jumpsuit! The perfect mix of comfort, stretch, and effortless style, this one-piece wonder had dental professionals stopping mid-stride to check it out.
- Koi Cureology – soft, stretchy, and the ultimate bestseller of the weekend!
- Shoutout to the stand giving out popcorn—because networking is better with snacks.
Day 1 scrub outfit lineup:
- Tom – Arthro scrub top & Connective scrub joggers
- Marie – Cardi top & Atria trousers
- Cara – Hustle and Heart top & Everyday Hero trousers
- Nathan – Free to Be top & Make It Happen trousers
After a day full of engaging conversations, product demos, and a few TikToks, we wrapped things up with Gordon Ramsay’s burgers at the O2 Academy. Absolutely stacked, ridiculously tasty, and exactly what we needed after being on our feet all day.
Day 2: khaki scrubs & lucky leprechauns 🍀
Day 2 brought a fresh look, a new colour, and a little Irish magic.
Since BDIA landed on St. Patrick’s weekend, we switched into our brand-new Khaki Cureology scrubs—a sleek, neutral shade launching in April 2025. The verdict? A massive hit.
Key day 2 highlights:
- One visitor said, “Finally, a beige-tone scrub that actually looks good on everyone!”
- Irish pride on full display! We added a fun embroidered leprechaun to our scrubs—a nod to Happythreads’ Irish roots that had visitors smiling (and snapping pics).
Day 2 scrub outfit lineup:
- Tom & Nathan – Arthro scrub top & Neuro Cargo scrub trousers
- Marie & Cara – Cardi top & Atria trousers
Why dental shows matter & what we learned
Trade shows aren’t just about showing off scrubs—they’re about hearing directly from the professionals who wear them every day.
- ⭐ 200+ visitors entered our giveaway for a free scrub set.
- ⭐ The scrub jumpsuit stole the show—expect to see more from us on this soon!
- ⭐ Koi Cureology was the undisputed best-seller—the ultimate mix of style, stretch, and all-day comfort.
The best part? Meeting new and familiar faces who help us keep improving. Hearing real feedback like:
- “These are the only scrubs I actually enjoy wearing.”
- “You’re the only affordable scrub brand with petite and tall leg lengths that actually fit!”
This is exactly why we do what we do—creating scrubs that feel as good as they look.
What’s next? See you in Birmingham!
Missed us at BDIA? No worries—we’ll be at the Birmingham Dentistry Show on May 17–18! Come by, say hi, and try on some scrubs. Who knows? You might even leave with a free set.
Shop the BDIA favourites!
Koi Cureology scrubs - the best-selling scrubs of BDIA 2025!
👉 Want first dibs on scrubs? Follow us on Instagram for exclusive sneak peeks, giveaways & early access!
